Amazon and Barnes and Noble - 690 Words

Economics is the social science that studies the choices that individuals, businesses, government , and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices. Summary of the Article The purpose of this report is to evaluate E-commerce structure and strategy of Barnes amp; Noble and Amazon. As e-commerce market is highly competitive, it is important for the company to develop an effective strategy in order to gain customer’s loyalty, remain profitable and maintain the company’s image This is investigates success of three online book websites and how or if they have expanded their markets. Amazon.com is the largest online book retailer and now is the largest online retailer.†¦show more content†¦With the entrance to the book market by Amazon.com, Barnes amp; Noble found a big competitor, as it represented a new and innovative way of purchasing a book. Barnes and Noble and its major competitor, Amazon, a Specialty store that is competing to be the number one top source of obtaining reading materials that consumers are buying. Besides Amazon, Barnes and noble have had many other book store competitors but they successfully exceed these competitors and became the number one bookstore in the nation. Since Barnes and Noble had little pricing power, it has not solidified a high market position when it comes to these groups of retailers, like Amazon.com, which is known for providing discount pricing that most companies would struggle to match. Amazon sold electronic books, which was more efficient, lighter to use, contained many different books at a very low price in one small electronic call the kindle, whereas Barnes amp; Noble was selling hard copy books. Amazon.com security and privacy was for consumers to use credit/debit cards that allow customers to monitor their payments through their bank accounts, not worrying about getting Rob or having to carry a load of cash to go buy books. Barnes and Noble in the past didn’t have that security and privacy because every customer needed cash to go buy from their stores. Journalist, David Carr view, Barnes amp; Noble is a company that did the right thing, and gotShow MoreRelatedAmazon vs Barnes and Noble958 Words   |  4 PagesAmazon verses Barnes and Noble Grant Edwards North Greenville University Marketing Management – MRKT 5310 Dr. Ed Sherbert After visiting the websites of Amazon and Barnes and Noble, it is clear that both companies have done an exceptional job at designing sites that effectively communicate their brand along with specific products they want to sell. Amazon achieves 29 billion in revenue per year generating a profit of 1 billion and producing a whopping ROE of 24%. In contrast to this, BarnesRead MoreBarnes Noble vs. Amazon2402 Words   |  10 Pagesattain a competitive advantage over Amazon.com, Barnes Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes Noble, the company needs to worry about the uncertaintiesRead MoreEssay about Amazon vs. Barnes and Noble1249 Words   |  5 PagesQuestions on Leadership Online (A): Barnes Noble vs. Amazon.com Q1: Summarize Barnes Noble’s business strategy and business model based in the case descriptions. How have these strategy and business model been evolved since the case was written? Ans. Barnes and Noble applied a combination of Economies of Scale and Vertical Integration and Monopoly as its Business Strategy in the 90s. They were the dominant sellers of books, CDs and Videos. Barnes and Noble acquired B. Dalton in 1986 the thirdRead MoreAmazon vs. Barnes Noble: Book Distribution Conflicts1852 Words   |  7 PagesIntroduction Barnes Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes Nobles investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is theRead MoreFacebook Communication Strategies Between Amazon And Barnes1365 Words   |  6 Pages Comparison Report – Facebook communication strategies between Amazon and Barnes Nobles Johnny R. Polanco DeVry University MGMT-550 Managerial Communication January 25, 2015 Facebook communication strategies between Amazon and Barnes Nobles The scope of this project is to analyze similar or comparable organizations like Amazon and Barnes Noble, and compare their communication strategies on Facebook. The gathered and analyzed information will explain and helpRead MoreeBusiness Model: Amazon.com1342 Words   |  6 PagesAnswers Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. After reviewing the Amazon.com annual report, I feel that it has not lost its identity by expanding into different online markets beyond selling books. Online merchandising is a large and lucrative market that most competitors are taking advantage of this profitable business. Furthermore, online commerce has saved time and money for consumers, so Amazon made the right business decision toRead MoreThe Company That I Have Decided To Research Is Barnes 959 Words   |  4 Pagesto research is Barnes Noble. Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes Noble. In the recent past Barnes and Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon’s fire tablet. This was definitely a new challenge because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a company. The Amazon tablet was likeRead MoreBarnes Noble: Managing the E-book Revolution1735 Words   |  7 PagesRivalry and opportunities in E-Book industry at the example of Barnes Noble`s management Even as the internet was still in its rapid growth phase, the idea of electronic books was gaining popularity. The comsuming public was already familiar to the idea of downloading digital content in the form of MP3 music files. Big technology firms like Microsoft and Adobe were investing huge amounts in the industry`s future.The EBook sales grew enormously in the past few years, while the physical book salesRead MoreAmazon Is The Internet Based Retailer And E Commerce Website Essay807 Words   |  4 PagesThe Amazon is the Internet-based retailer and e-commerce website started as an online Bookstore which advanced on and became competition for Barnes Noble. Barnes Noble began as a real bookstore chain selling books and glossy magazine in its stores. The popular Barnes Noble income comes from the selling of retail and college materials even with Amazon only as an online bookstore and e-commerce website, Erica Morphy (October, 2011). †¢ Amazon enticed its customers through building and sellingRead MoreAmazons Ventures Into Publishing1276 Words   |  5 Pagessuccess Amazons ventures into publishing Publishing is a changing industry. The Amazon Kindle and other e-readers have transformed the ways that people read books. Amazons decision to become involved in publishing e-books as well as manufacturing e-readers can be described as revolutionary and prescient. Bookstores have struggled to survive the recession and the rise of electronic books (Turner 2012). The Amazon Kindle is particularly suited to how young people approach reading today it is in